Bitterbrains Inc
Developer education · Global
Fractional CMO from 2022 to 2026 for a developer education and certification company. Led a distributed team of six across Europe and Africa, built the launch plans for the Vue.js, JavaScript, Angular and Nuxt certifications, Mastering Pinia and the Frontend Nation events, and certified developers from Microsoft, Google, Amazon, IBM and NASA.
+103%Revenue growth in 2023
2.3MDevelopers served, up 53% from 1.5M
$500KCertification pre-orders in 48 hours
115,000+Event attendees, Frontend Nation and more
150+Countries reached by events
470,000+Social media followers
Vodacom SwitchONBenefits
Telecoms · South Africa
Marketing Lead for the vouchering and coupon product of Vodacom Group, a listed telecoms company with 116 million customers and about $6 billion in annual revenue. As the sole in-house marketer, owned the 3, 6 and 12-month strategy and directed two agency partners across acquisition, email, social, community and SEO.
+46%Subscriber growth in three months, to 1.1M
+101%New subscribers in FY2020, double the year before
+51%Annual revenue growth, FY2020
118%Of the annual revenue budget achieved
3.4×Active deals on the platform in ten months
−14%Reduction in monthly churn
UBU International
Mobile & digital commerce · South Africa
Head of Marketing, reporting to the CEO, for a mobile and digital commerce start-up backed by a $10M seed investment. Recruited and led a six-person marketing team from scratch, ran B2C and B2B marketing alongside sales to sign merchants across South Africa, and drove the launch of vendor mobile apps.
380Vendor apps launched in 2020 / 2021
7,000+Merchants signed in the SA market
No. 1Best Customer-Focused Solution, SME Southern Africa
MWEB
Internet services · South Africa
Online Gaming Manager, then Digital Manager, from 2011 to 2016 at the Naspers-owned internet service provider with about 325,000 customers. Owned digital and gaming strategy and budgets across every MWEB web property, ran the company's eSports and live events, and was its spokesperson on national television, radio and in print.
2×Gaming customers on the network in three years
No. 1ADSL ISP among SA gamers, chosen by 42.8% (MyGaming survey, 2012)
50,000Unique online gamers a month by May 2012, up 35% in a year
Loss → ProfitMWEB’s content sites turned profitable on advertising revenue within 12 months
47Online tournaments and live events, with sponsors including Heineken and Red Bull
PromotedTo MWEB’s national media spokesperson on TV, radio and print