Welcome! I'm Desmond Kurz, founder of Des Vader Consulting.

In the constantly evolving marketing landscape, one thing is certain—change is inevitable. With the rise of machine learning and artificial intelligence (AI), many professionals wonder what the future holds for human creativity. Is this a fight where AI dominates, leaving human marketers obsolete? Or is it simply the latest tool in our ever-growing arsenal, waiting to be wielded by those who understand its potential? As someone who has been in marketing for a long time, I believe AI is another tool. It’s powerful, yes, but our real job as marketers is to figure out how to use it effectively.

Imagine a future where the lines between humans and machines become a blur, where the extraordinary computing power of the human brain fuels the next era of technological evolution. Our endless desire for faster, smarter, and more powerful technology is driving us toward a reality once reserved for science fiction.

Artificial Intelligence (AI) is sweeping through industries like wildfire, but one exciting development it introduces is image creation. Imagen 3 by Google is a state-of-the-art AI text-to-image tool offering an innovative solution for marketers looking to design highly engaging and professional visuals without much prior design experience.

One of the earliest mainstream examples of using artificial intelligence (AI) and machine learning to improve access and affordability is in the creative and design field. There is no denying that there is a long road ahead in determining the rules and limitations of what content a generative AI application should be allowed to access during its “formative years”, but that side of the conversation aside, what is incredibly exciting is the way the technology is making access to quality design work accessible to people who once thought it was out of their reach.

Search Engine Optimization (SEO) is crucial for making your website visible to potential customers searching for products or services like yours online. By implementing effective SEO practices, you ensure that your site appears in relevant search results, connecting you with the right audience.

Imagine walking into a room where all of your wildest dreams come alive, where the line between reality and imagination blurs, and you are not only a spectator but a player. That is the essence of the Star Trek Holodeck. As a lifelong geek, I’ve often dreamed of a high-tech immersive experience like this one. With the development of AI technologies, we’re now really close to making that possible.

Examining Lifespan Extending Technology Research Underway Today and Their Possible Implications. As a follow-up to my article on the origins and implications of the retirement age, I wanted to explore life expectancy and how this is likely to change in the reasonably foreseeable future and examine some of the implications, particularly on retirement planning. At age 51, you start to think about these things, or rather, you should.

The world has gone digital, so a website is no longer a luxury for a business - it's a necessity. I've been working with organizations to build websites since the late 90's when Microsoft Frontpage was still around. Yes, I'm that old. In almost three decades of doing this, I have learned a few things I would like to pass on so you can avoid building a website that simply doesn't work for you. There are only 5 to consider, so make sure you read through all of them. Ready for the first one?

I'm 51 years old at the moment, and I think about retirement often the older I get. From my perspective, I don’t want to retire because I love what I do, so why would I want to stop? That's my view, but quite a few people that I talk to are already retired or are just holding in there waiting for that magic age. Certainly, the older you get, it becomes a very serious topic, so I thought I would explore the history and implications of the retirement age.

In a world where we’re constantly bombarded with hundreds of pieces of content daily, it has become more important than ever for businesses to carefully consider how they show up to existing and potential customers. Impactful content that hits home is the heartbeat of any thriving business. It's no longer about filling spaces or making noise; it's about weaving a compelling story that your audience can identify with, fosters brand loyalty, and drives real results.

Imagine you’ve spent hours crafting the perfect email. It’s packed with valuable content beautifully designed, and you’re sure it will resonate with your audience. But there’s one problem: if no one opens it, all your hard work goes unnoticed. That really sucks, doesn’t it? That’s where understanding email open rates comes into play. Let’s dive into why open rates matter, what benchmarks to aim for, and how to optimize your emails to ensure they get opened and read.

If you're anything like me, your brain is a buzzing hive of brilliant ideas, all primed to skyrocket your clients to the next level. But then reality kicks in, and I’m hit with the harsh truth: those amazing ideas are going nowhere fast because development resources are about as scarce as a Jedi in the Empire. The frustration is real—how can I conquer the galaxy when my hands are tied? It’s a real tragedy, like a Sith Lord who can’t find his lightsaber.